His branding business is dismal, and his real estate holdings in New York are poorly managed. Only Trump profits by collecting large fees up front. He's selling an image of success that in his case is unreal.
http://www.nytimes.com/2016/06/12/nyregion/donald-trump-atlantic-city.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news
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